protesting shark finning

Warning: this post is not for the squeamish.

The Telegraph reports that a British artist has decided to pierce the skin of her back with shark hooks and hang herself from a shop ceiling to protest the practice of shark finning. (In case you're curious, the story link includes a cringe-worthy photo...)

The artist is quoted as saying: "I am doing this because the demand for shark fin soup and other shark products is wiping out the shark population."

Well, it's certainly an attention-getting stunt, that's for sure. But do you think this kind of stunt is a worthwhile way to get the word out about sharks?